biceps, triceps, fit-2945912.jpg

Websites and digital strategy for athletes and sport coaches

#websites #wordpress #sport #coaches #sportcoaches #crossfit
#smallbusinesses #independants #themes #plugins #startyourtownbusiness #workout #motivation #triathlon #Astra

Contents

1. What are the challenges for a sports coach?

Having a professional website when you are a sports coach is essential to present and develop your activity to your clients.

Having a solid online presence and a good digital strategy is also essential to find new customers, in particular through social networks and develop your business.

There are a large number of online and offline sports coaches with many different profiles and methods.


2. The social media trap

Knowing how to stand out and stand out from the crowd is important to sell your offer on social networks.
But we must not forget that social networks remain a means of selling from your website on which you keep full control of your offer.


3. The essential professional website

Even if social networks are widely used and essential, having a professional Website remains a priority which will serve as a reference base to present its offer and sell the associated services, nutrition…. derivative products.


4. The trap of online platforms

Online platforms can be a facility for photographers who see it as a quick way to have a website online without having any technical knowledge.

Among these platforms, we find Square Space… Wix

The main difference is how they work.

For a fixed rate determined in advance, you use an online site with simplified features.

Advantages of online platforms

  • No personal accommodation
  • No installation
  • No maintenance

Disadvantages of online platforms

  • Themes are limited and therefore may look like competitors
  • Features are also limited

***

Other online solutions

There are a multitude of other online solutions that allow you to sell your photos online and unfortunately there are also many limitations.

***


5. Why is WordPress the best solution for a professional sports coach website?

Using WordPress and a site builder allows you to quickly have an efficient and operational pro site.

Then, depending on the objectives of each, the site can be developed a little more to sell products online for example, which will require the use of an e-commerce extension.
This type of project will take more time to complete, but can also be done in several stages.

You will find below several demonstration sites for sports coaches and also several examples of sports coaches who use social networks rather well for their profits.

Why WordPress?

The themes are unlimited and therefore the personalization of the site too.

The functionalities are multiple and customizable.

You retain ownership of your website and its content.


6. How to build a site for sports coach with WordPress?

6.1 Personalize your site An attractive design

There are several important steps to take to understand how WordPress works.

6.2 The essential plugins of any WordPress website

6.3 Special features for sports coaching sites

A blog

Blogs are always essential to a professional website.
It keeps the site up to date.
Attract new prospects directly to the site through regular social media posts.

An online sales plugin

Being the owner of the site and the content, it makes sense to sell directly online.

Woocommerce is the most effective plugin for selling any product online.

A reservation system to allow your clients to book a course or an appointment with you

Amelia – Events & Appointments Booking Calendar

error: Content is protected !!